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Asian Fusion Lounge - brand identity / naming

"Umami Fusion Lounge" is a restaurant offering modern interpretations of traditional asian dishes. "Umami" blends warmth and contemporary style to create a unique space where guests can indulge in extraordinary flavors.

Task: develop a branding and design concept for "Umami Fusion Lounge," a restaurant specializing in modern interpretations of traditional Asian cuisine. The design should reflect a blend of traditions and innovations, creating a unique atmosphere where guests can enjoy unique flavors and visual experiences.

Solution: for "Umami Fusion Lounge," I propose using koi fish as the main element in design. This choice symbolizes not only the richness and elegance of Asian culture but also aligns with the concept of the restaurant, which combines traditional and contemporary aspects.

Furthermore, koi fish will underscore the restaurant's concept, representing symbols of strength, endurance, and prosperity. This will add significance and elegance to the entire space of "Umami Fusion Lounge," helping to create a unique and memorable identity.
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Asian Fusion Lounge - brand identity / naming
Published:

Asian Fusion Lounge - brand identity / naming

Published: